Trending PR Campaigns
Powerade’s ‘Never Just Sports’ billboard placement
Powerade placed its “Never Just Sports” ad, featuring women athletes, beside Sydney Sweeney’s provocative Novig betting ad in New York. The pointed juxtaposition created a visual response to the controversy around Sweeney’s campaign and gave sports media a simple, ready-made debate about advertising and women’s sport.
Why it worked: It hijacked a viral moment with a confrontational, side‑by‑side billboard that visually argued a counter‑narrative journalists could screenshot and debate.
The lesson: Consider placing a contrasting message directly beside a trending ad or venue to create a photo‑ready clash editors can embed instantly.
Coverage over time
How this story spread across the media