Trending PR Campaigns
Celine Dion’s Titanic Oscars Barbie
Mattel created a collectible Barbie of Celine Dion in the pale blue gown she wore performing “My Heart Will Go On” at the 1998 Oscars. The $60 doll adds a Heart of the Ocean-inspired necklace, turning a memorable Titanic-era performance into a recognisable pop-culture collectible.
Why it worked: It piggybacked on Dion’s headline-making comeback with a scarcity hook (Mattel Creations exclusive pre-order) tied to a nostalgic, iconic Oscars look.
The lesson: Consider pairing a current comeback or reunion with a limited-run collectible or experience fans can pre-order this week to capitalise on momentum.
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