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#1 Campaign October 2026
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#1 Campaign
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Celine Dion’s Titanic Oscars Barbie

PR Campaign
Wednesday 14th October, 2026

Mattel created a collectible Barbie of Celine Dion in the pale blue gown she wore performing “My Heart Will Go On” at the 1998 Oscars. The $60 doll adds a Heart of the Ocean-inspired necklace, turning a memorable Titanic-era performance into a recognisable pop-culture collectible.

Why it worked: It piggybacked on Dion’s headline-making comeback with a scarcity hook (Mattel Creations exclusive pre-order) tied to a nostalgic, iconic Oscars look.

The lesson: Consider pairing a current comeback or reunion with a limited-run collectible or experience fans can pre-order this week to capitalise on momentum.

Mattel Barbie Celine Dion
16 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
evoke.ie Celine Dion gets her own Barbie with wicked stepmother vibes Wednesday 14th October, 2026
iol.co.za 'My Heart Will Go On': Celine Dion gets her own Barbie doll Wednesday 14th October, 2026
2001online.com Barbie rinde homenaje a Céline Dion con una muñeca: toma protagonismo una de sus presentaciones más emblemáticas Wednesday 14th October, 2026
upi.com Look: Mattel unveils 'Titanic'-inspired Celine Dion Barbie doll - UPI.com Wednesday 14th October, 2026
upi.com Look: Mattel unveils 'Titanic'-inspired Celine Dion Barbie doll Wednesday 14th October, 2026
variety.com Celine Dion Gets Her Own Barbie Doll Inspired by Iconic ‘Titanic’ Oscars Performance Wednesday 14th October, 2026
nbcboston.com Céline Dion's iconic Titanic look becomes a Barbie Wednesday 14th October, 2026
nbcnews.com It’s doll coming back to me now: Celine Dion gets her own Barbie Wednesday 14th October, 2026
people.com Barbie Honors Céline Dion with Signature Doll That Pays Homage to Her Iconic 1998 Oscars Performance Wednesday 14th October, 2026
globalnews.ca Céline Dion gets her own Barbie inspired by iconic 1998 Oscars look Wednesday 14th October, 2026
hellomagazine.com Céline Dion, 58, divides fans with extraordinary new Barbie transformation inspired by iconic Titanic moment Thursday 15th October, 2026
forbes.com Celine Dion To Make Barbie Doll Debut Inspired By Her ‘Titanic’ Hit Thursday 15th October, 2026
today.com Barbie Honors Céline Dion With Titanic-Inspired Doll Thursday 15th October, 2026
billboard.com Celine Dion Honored With Iconic Doll Paying Tribute to Her Legendary 1998 ‘My Heart Will Go On’ Oscars Performance Thursday 15th October, 2026
people.com Céline Dion Performs in Dress Inspired by Her 1997 Oscars Look and Took Over 1,380 Hours to Make Thursday 15th October, 2026
indiatimes.com Nearly three decades after Celine Dion performed 'My Heart Will Go On' at the 1998 Oscars, Mattel has released a $60 Barbie modeled on her ocean-blue gown and Titanic-inspired Heart of the Ocean necklace | - The Times of India Friday 16th October, 2026
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