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Top 3 Campaign October 2026
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Top 3 Campaign
All Sectors · October 2026

El Tenista: Rafa Nadal’s limited-edition wine

PR Campaign
Tuesday 13th October, 2026

Rafa Nadal has partnered with the Gil family, a Spanish winery, to make El Tenista, a limited-edition wine. The name turns his tennis identity into the hook, inviting fans to imagine the champion swapping the court for the vineyard and a glass.

Why it worked: The limited-edition drop leveraged Nadal’s retirement-adjacent pivot plus scarcity to create a timely, collectible news hook with built-in fandom.

The lesson: Consider announcing a credible cross-domain pivot with a named, limited run that fans can physically own within a set window.

El Tenista Rafa Nadal Gil family
17 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
marca.com Nadal lanza el vino 'El Tenista' con la Familia Gil | MARCA Tuesday 13th October, 2026
marca.com Nadal lanza el vino 'El Tenista' con la Familia Gil | MARCA Tuesday 13th October, 2026
diariodemallorca.es RAFA NADAL NUEVOS NEGOCIOS | Rafa Nadal se pasa al mundo del vino: presenta 'El Tenista', su nuevo proyecto empresarial Tuesday 13th October, 2026
laverdad.es Rafa Nadal visita las instalaciones de la Familia Gil en Jumilla tras lanzar el vino El Tenista | La Verdad Tuesday 13th October, 2026
ultimahora.es Rafa Nadal se lanza al mundo del vino con un nuevo proyecto junto a la Familia Gil Tuesday 13th October, 2026
ground.news Rafa Nadal Launches Into the Wine World: Presents 'El Tenista', His New Business Project Tuesday 13th October, 2026
adnkronos.com Rafa Nadal takes to the court… with a glass in hand: ‘El Tenista’, the champion’s wine, is born Tuesday 13th October, 2026
murciaplaza.com Rafa Nadal y Bodegas Juan Gil se alían para lanzar el vino 'El Tenista' en honor al mito de la raqueta | Murcia Plaza Tuesday 13th October, 2026
lanacion.com.ar El nuevo proyecto de Rafael Nadal lejos del tenis: “Una aventura muy especial” - LA NACION Tuesday 13th October, 2026
gruttercpas.com Rafa Nadal's Wine Venture: El Tenista in Jumilla, Spain (2026) Wednesday 14th October, 2026
infobae.com Rafa Nadal presenta su propio vino tinto junto a una histórica bodega jumillana: un tinto ecológico con un precio que ronda los 60 euros - Infobae Wednesday 14th October, 2026
iprofesional.com Rafael Nadal entra al negocio del vino con "El Tenista", una etiqueta que cuesta 60 euros Wednesday 14th October, 2026
emol.com "El Tenista": La nueva aventura empresarial de Rafael Nadal junto a una histórica viña española Thursday 15th October, 2026
valenciaplaza.com Rafa Nadal y bodegas Juan Gil lanzan el vino El Tenista | Valencia Plaza Friday 16th October, 2026
tapasmagazine.es Rafa Nadal cambia la raqueta por el vino: así es El Tenista Friday 16th October, 2026
wine-searcher.com Rafa Nadal Joins the Wine World | Wine-Searcher News & Opinion Saturday 17th October, 2026
mallorcadiario.com El vino de Rafa Nadal: «El Tenista», monastrell de Jumilla Sunday 18th October, 2026
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