Trending PR Campaigns
Bratz x The Craft Collector Dolls
To mark 30 years since The Craft, Bratz turned the film’s coven into collector dolls. Sarah, Rochelle and Bonnie arrive in a three-pack, while Nancy gets her own two-outfit release, with movie-specific accessories and VHS-style packaging bringing the 1990s film’s details to life.
Why it worked: It nailed an exact anniversary hook with an exclusive first-look reveal plus scarcity mechanics (separate Nancy SKU), giving pop-culture editors a timely, collectible-led headline.
The lesson: Consider pairing a culturally nostalgic anniversary with an exclusive first look and a deliberately split SKU to create a built-in news angle.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| fangoria.com | THE CRAFT Is Getting The Doll Treatment from Bratz | Tuesday 13th October, 2026 |
| collider.com | 30 Years Later, ‘The Craft’s Iconic Coven Is Officially Back as Bratz Dolls [Exclusive] | Tuesday 13th October, 2026 |
| tvinsider.com | 'The Craft' Meets Bratz in the Perfect Spooky Season Mashup | Tuesday 13th October, 2026 |
| deckedoutmagazine.com | VHS Packaging & Ritual Accessories: Bratz Reveals 'The Craft' Coven Dolls - Decked Out Magazine | Wednesday 14th October, 2026 |
| skeletonmagazine.com | Bratz x The Craft Nancy Doll Sells Out in Minutes: Will It Restock? - SKELETON Magazine | Thursday 15th October, 2026 |
| andersonvision.com | Bratz x The Craft Turns the 1996 Witchcraft Classic Into a New Collector Doll Collection - AndersonVision | Sunday 18th October, 2026 |