Trending PR Campaigns
Keep It Wool Glacier Covers
The Summit Foundation and University of Lausanne tested sheep’s-wool blankets on Switzerland’s Tsanfleuron Glacier, where they reduced summer melt about as effectively as conventional synthetic covers. The hook was a biodegradable alternative that also puts discarded Swiss wool to use; the small trial is still at an early stage.
Why it worked: It won coverage by pitting a tactile, biodegradable fix (wool blankets cutting melt 50–70%) against polluting plastic tarps during a record-melt season.
The lesson: Consider staging a head-to-head field test of a low-tech, circular-material swap and publish simple, jaw-drop metrics from a real site.
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