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Rail Workers Speak Out on Suicide Prevention
Monday 12th October, 2026
113 and Dutch rail companies launched a suicide-prevention campaign by sharing first-hand accounts from train staff who have intervened when people were at risk. The hook is the workers’ candid stories, including a conductor who spent 90 minutes talking with a woman beside the tracks, bringing the human reality of prevention into public view.
Why it worked: First‑person testimonies from front‑line staff delivered rare, verifiable access to life‑or‑death moments, creating immediacy, tension, and a public‑service peg.
The lesson: Consider pitching frontline workers’ minute‑by‑minute diaries around a hidden crisis, with one arresting, specific scene and a clear call‑to‑action.
113
NS
ProRail
Arriva
4 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| bbc.com | The railway workers trained to stop suicides - BBC News | Monday 25th November, 2013 |
| ggznieuws.nl | Spoorsector begint campagne om zelfdoding op het spoor te voorkomen - | Monday 12th October, 2026 |
| nos.nl | Rail workers speak out about suicide: ‘I spent an hour and a half talking to her’ | Monday 12th October, 2026 |
| drimble.nl | Spoormedewerkers vertellen over suïcide: ´1,5 uur op haar in staan praten´ | Binnenlands nieuws | Monday 12th October, 2026 |