Trending PR Campaigns
Brazil’s Film-Inspired Anti-Piracy Campaign
Brazil’s audiovisual industry federation FICA is launching an anti-piracy campaign across TV, radio, outdoor advertising and cinemas. Rather than take the usual law-enforcement tone, agency 11:21 created pirate characters inspired by films and series to explain the harms of illegal streaming devices.
Why it worked: It flipped the usual scolding anti-piracy message into a cinematic, character-led PSA, amplified by donated ad inventory and fresh IBGE loss data.
The lesson: Consider reframing a dry compliance issue as entertaining characters, then secure free distribution from affected partners and one punchy stat.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| variety.com | Piracy in Brazil: Film, TV Industry to Discuss at Expocine New Ways Forward to Curb Digital Piracy | Tuesday 9th September, 2025 |
| variety.com | Piracy in the Crosshairs: Brazil to Launch Campaign Against IP Theft | Monday 12th October, 2026 |