Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Back

OpenAI’s Riemann Hypothesis Research Release

PR Campaign
Thursday 8th October, 2026

OpenAI published more than 700 mathematical manuscripts, with one paper drawing attention for reportedly bringing AI closer to a proof of the Riemann Hypothesis. The scale of the release and the prospect of progress on mathematics’ most famous unsolved problem created a compelling news hook.

Why it worked: It bundled a staggering volume of claimed breakthroughs with a single moonshot (quasi–Riemann progress), creating scarcity-defying scale plus a clear, high-stakes focal point.

The lesson: Consider packaging many small advances around one audacious claim and a built‑in verification race; invite outside experts to publicly stress‑test it.

OpenAI
4 Sources:

Coverage over time

How this story spread across the media

Want PR opportunities like this for your brand?
Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.