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Mastodon’s Fossil-Pressed Vinyl
Mastodon teamed up with Loma Vista Recordings, Waxworks Records and the University of Georgia’s geology department to press 170 copies of *Marrow Deep* on vinyl using dust from real fossilised mastodon teeth. The band had held the fossils for around 20 years, then added the usable dust during production—turning a fitting piece of band history into a collectible fans could enter a draw to buy.
Why it worked: It fused a perfect-name pun with literal fossil material, university validation and ultra-scarce 170-copy supply—novelty plus credibility and FOMO.
The lesson: Consider partnering with an academic lab to embed authenticated, thematically perfect material into a micro-limited run, then allocate by lottery.
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