Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Back

Elizabeth Holmes’ Desk Simulator

PR Campaign
Thursday 8th October, 2026

Extend engineer Bo Lau built an interactive recreation of Elizabeth Holmes’ 2016 desk, letting visitors browse real emails, texts and documents from the Theranos trial and even operate a simulated Edison machine. The richly detailed website turns a trove of court records into an unusually accessible experience, while also promoting an Extend watch party and the company’s document-processing services.

Why it worked: It turned public court exhibits into a clickable, time-capsule interface—newsworthy for reframing complex legal archives as an addictive, hands-on experience.

The lesson: Consider re-skinning a public dataset as a nostalgic, interactive “desktop” that people can play with and journalists can easily embed.

Extend
2 Sources:

Coverage over time

How this story spread across the media

Want PR opportunities like this for your brand?
Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.