Trending PR Campaigns
Da Chicago Bears UK Grand Tour: Cardiff Castle
The Chicago Bears brought their UK tour to Cardiff Castle for a one-day public takeover, with interactive football activities, giveaways and a treasure hunt around the historic site. The locally rooted setting gave the team’s community-building tour a distinctive Welsh stop, with former player Zack Miller adding star power.
Why it worked: A US sports brand staging a free, one-day takeover of a Welsh landmark created a timely, localised photo-op with celebrity access and guaranteed footfall.
The lesson: Consider hijacking a beloved local venue for a one-day, free, interactive takeover with a named guest and clear visuals for media.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| chicagobears.com | Bears heading to UK for 5-city tour in October | Friday 18th September, 2026 |
| nation.cymru | NFL giants to take over Cardiff Castle this weekend | Thursday 8th October, 2026 |
| nation.cymru | NFL giants to take over Cardiff Castle this weekend | Thursday 8th October, 2026 |