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Top 3 Campaign October 2026
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Top 3 Campaign
All Sectors · October 2026

Old Town Road, Reimagined as Bluegrass

PR Campaign
Thursday 8th October, 2026

Steve Martin and Alison Brown reworked Lil Nas X’s “Old Town Road” as an all-star bluegrass tune, bringing in Del McCoury, Dan Tyminski and other genre greats. The playful twist: a serious Appalachian-style opening gives way to the familiar hit, with new lyrics about Buc-ee’s, pulled pork and Sasquatch.

Why it worked: It hijacked a mega-hit’s built-in awareness with a genre-flip reveal, plus celebrity cameos and artist-approved lyric tweaks for fresh legitimacy.

The lesson: Consider re-cutting a universally known track into a rival genre with a surprise mid-song reveal and creator-sanctioned new verse.

Steve Martin Alison Brown Lil Nas X
12 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
stevemartin.com Steve Martin and Alison Brown’s bluegrass reimagining of Lil Nas X’s “Old Town Road” — STEVE MARTIN Thursday 8th October, 2026
thebluegrasssituation.com "Old Town Road" Takes a Bluegrass Turn - The Bluegrass Situation Thursday 8th October, 2026
billboard.com Steve Martin, Alison Brown Remake Lil Nas X's 'Old Town Road' as Bluegrass Thursday 8th October, 2026
variety.com Steve Martin and Alison Brown on Reinventing Lil Nas X’s ‘Old Town Road’ as an All-Star Bluegrass Tune… With Added Lyrics About Buc-ee’s and Sasquatch Thursday 8th October, 2026
jambase.com Steve Martin, Alison Brown, Del McCoury & Dan Tyminski Cover ‘Old Town Road’ Thursday 8th October, 2026
jambase.com Steve Martin, Alison Brown, Del McCoury & Dan Tyminski Cover ‘Old Town Road’ Thursday 8th October, 2026
stereogum.com Steve Martin, Alison Brown, Del McCoury, & Dan Tyminski Cover Lil Nas X's "Old Town Road" Thursday 8th October, 2026
newcountry1015.com Steve Martin Recruits Bluegrass Legends for “Old Town Road” Cover | New Country 101-FIVE Friday 9th October, 2026
newcountry1015.com Steve Martin Recruits Bluegrass Legends for “Old Town Road” Cover | New Country 101-FIVE Friday 9th October, 2026
relix.com Steve Martin, Alison Brown, Del McCoury and Dan Tyminski Record a Bluegrass Version of Lil Nas X's "Old Town Road" Friday 9th October, 2026
ew.com Steve Martin and company put a bluegrass spin on Lil Nas X’s ‘Old Town Road’ Friday 9th October, 2026
995thewolf.com Steve Martin and Alison Brown Give Lil Nas X’s Old Town Road a Bluegrass Makeover | 99.5 The Wolf Saturday 10th October, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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