Trending PR Campaigns
The best PR campaigns right now, ranked by coverage. Updated daily.
Back
Top 5 Campaign
Automotive · October 2026
Jeremy Grows a Car
Wednesday 7th October, 2026
Prime Video is making a special in which Jeremy Clarkson turns a Jaguar F-Type into a farm-built project, using flax grown at Diddly Squat for composite body panels alongside farm-sourced wool and leather. The unexpected hook: growing and processing car materials on a working farm, with designer Ian Callum helping shape the build.
Why it worked: It fused a celebrity comeback with a concrete sustainability experiment—farm-grown flax composite—validated by Ian Callum, giving journalists a fresh, timely eco-tech angle with authority.
The lesson: Consider staging a real-world build that tests a homegrown material or process under expert oversight, with a dated milestone reporters can peg to.
Prime Video
Jaguar
3 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| culturecues.co.uk | Jeremy Grows a Car: New Clarkson’s Farm Special Coming to Prime Video in 2027 - CultureCues | Wednesday 7th October, 2026 |
| radiotimes.com | Clarkson's Farm special announced as Jeremy Clarkson attempts a world first | Wednesday 7th October, 2026 |
| motor1.com | Jeremy Clarkson Is Growing A Jaguar F-Type On His Farm | Thursday 8th October, 2026 |