Trending PR Campaigns
Work from the Shield
Cricket Victoria offered $16 tickets for people to work remotely from Sheffield Shield matches at Junction Oval, with Wi-Fi and a free tea or coffee included. The “work-from-the-Shield” offer turned a low-profile cricket fixture into a cheeky test of what working from home can mean, drawing criticism from employer groups amid debate over proposed Victorian WFH laws.
Why it worked: It piggybacked a live policy fight by productising a loophole—“WFH” at the cricket—creating conflict quotes and timely regulation-adjacent headlines.
The lesson: Consider packaging a grey-area behaviour as a purchasable ‘pass,’ then pitch opponents and supporters for instant tension-fuelled coverage.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| afr.com | Cricket Victoria’s work-from-cricket initiative to boost Sheffield Shield attendance opposed by business leaders | Wednesday 7th October, 2026 |
| smartcompany.com.au | Cricket Victoria’s $16 work-from-home ticket on a sticky wicket with employers | Thursday 8th October, 2026 |
| afr.com | Work from the cricket divides opinion at Victoria v South Australia Sheffield Shield match at Junction Oval | Thursday 8th October, 2026 |
| smh.com.au | The uni students’ project that has business groups riled – and cricket happy | Thursday 8th October, 2026 |
| mashedavocado.com | Work from the Shield: Cricket Victoria’s $16 remote work ticket | Saturday 10th October, 2026 |