Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Back

Work from the Shield

PR Campaign
Wednesday 7th October, 2026

Cricket Victoria offered $16 tickets for people to work remotely from Sheffield Shield matches at Junction Oval, with Wi-Fi and a free tea or coffee included. The “work-from-the-Shield” offer turned a low-profile cricket fixture into a cheeky test of what working from home can mean, drawing criticism from employer groups amid debate over proposed Victorian WFH laws.

Why it worked: It piggybacked a live policy fight by productising a loophole—“WFH” at the cricket—creating conflict quotes and timely regulation-adjacent headlines.

The lesson: Consider packaging a grey-area behaviour as a purchasable ‘pass,’ then pitch opponents and supporters for instant tension-fuelled coverage.

Cricket Victoria
5 Sources:
Want PR opportunities like this for your brand?
Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.