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#1 Campaign in Ecommerce · October 2026
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#1 Campaign
Ecommerce · October 2026

Blood-Filled Reign in Blood Vinyl

PR Campaign
Wednesday 7th October, 2026

To mark the 40th anniversary of *Reign in Blood*, Slayer announced a limited-edition zoetrope vinyl filled with red liquid designed to look like blood. The striking format gives the album’s familiar imagery a tangible twist, alongside wider anniversary plans including shows where the band will play it in full.

Why it worked: It fused a hard news peg (40th anniversary date) with a startling visual gimmick (spinning, liquid “blood” zoetrope) that begged for embeds.

The lesson: Consider tying a fixed calendar milestone to a physically surprising, filmable object and offer exclusive visuals or first dibs to reporters.

Slayer Sound of Vinyl
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