Trending PR Campaigns
Blood-Filled Reign in Blood Vinyl
To mark the 40th anniversary of *Reign in Blood*, Slayer announced a limited-edition zoetrope vinyl filled with red liquid designed to look like blood. The striking format gives the album’s familiar imagery a tangible twist, alongside wider anniversary plans including shows where the band will play it in full.
Why it worked: It fused a hard news peg (40th anniversary date) with a startling visual gimmick (spinning, liquid “blood” zoetrope) that begged for embeds.
The lesson: Consider tying a fixed calendar milestone to a physically surprising, filmable object and offer exclusive visuals or first dibs to reporters.
Coverage over time
How this story spread across the media