Trending PR Campaigns
Ring’s Hand-Cranked Smart Lock
Ring introduced its first smart lock with a power dial that can be hand-cranked to provide enough charge to unlock the door if the battery dies. The simple, tangible fix turns a familiar smart-home worry — getting locked out — into the launch’s central hook.
Why it worked: It reframed a universal failure point with a tactile fix—the hand-crank—creating a clear, visual demo journalists can headline and show.
The lesson: Consider isolating your product’s biggest anxiety and ship a low-tech, physical workaround; pitch it with a 10-second video proof.
Coverage over time
How this story spread across the media