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Top 3 Campaign October 2026
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Top 3 Campaign
All Sectors · October 2026

Ring’s Hand-Cranked Smart Lock

PR Campaign
Wednesday 7th October, 2026

Ring introduced its first smart lock with a power dial that can be hand-cranked to provide enough charge to unlock the door if the battery dies. The simple, tangible fix turns a familiar smart-home worry — getting locked out — into the launch’s central hook.

Why it worked: It reframed a universal failure point with a tactile fix—the hand-crank—creating a clear, visual demo journalists can headline and show.

The lesson: Consider isolating your product’s biggest anxiety and ship a low-tech, physical workaround; pitch it with a 10-second video proof.

Ring
13 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
engadget.com Ring's smart lock has a hand crank so it works even if the power's out - Engadget Wednesday 7th October, 2026
techcrunch.com Ring’s first smart lock can be hand-cranked when its battery dies Wednesday 7th October, 2026
techradar.com 'I don't know why no one else has done it' — Ring's Smart Lock has an unusual trick for when the battery dies | TechRadar Wednesday 7th October, 2026
theverge.com Ring’s first smart lock can be charged by turning a dial when the battery unexpectedly dies Wednesday 7th October, 2026
lifehacker.com Ring Designed a Keyless Smart Lock That Can Still Open When the Battery Dies | Lifehacker Wednesday 7th October, 2026
androidauthority.com Ring's upcoming smart lock addresses battery worries with a hand crank Wednesday 7th October, 2026
geekwire.com Ring's first smart lock ditches the key and adds a dial to revive a dead battery – GeekWire Wednesday 7th October, 2026
howtogeek.com Ring made a smart lock you can recharge with a hand crank Wednesday 7th October, 2026
thenextweb.com Ring’s first smart lock has a clever answer to the dead battery problem Wednesday 7th October, 2026
gadgetreview.com Ring's Smart Lock Has a Built-In Hand Crank for When the Battery Dies - Gadget Review Wednesday 7th October, 2026
hothardware.com Ring's First Smart Lock Uses A Hand Crank So You Never Get Locked Out Thursday 8th October, 2026
hackster.io Amazon's Ring Unveils Its First Smart Lock — With a Hand-Crank Generator for When the Battery's Dead - Hackster.io Thursday 8th October, 2026
odditymall.com This Smart Door Lock Has a Hand-Powered Dial for When the Battery Dies Wednesday 14th October, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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