Trending PR Campaigns
The Question Card
SIUrO and Europa Uomo Italia launched a 30-question guide for men with prostate cancer to take into medical appointments. The practical hook is that it gives patients prompts for discussing treatment options, side effects and quality of life—turning the often difficult task of asking questions into a shared tool for patients and clinicians.
Why it worked: It piggybacked official cancer prevalence stats and a Health Ministry launch to package a simple, clinician‑endorsed tool with immediate utility.
The lesson: Consider releasing a one‑page, expert‑backed question checklist at a government or industry venue, tied to fresh national data or a calendar moment.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| adnkronos.com | Cancer: 485,000 men in Italy have prostate cancer as ‘Question Card’ launches | Wednesday 7th October, 2026 |
| ansa.it | 485,000 men in Italy have prostate cancer. A ‘question card’ to help guide them | Wednesday 7th October, 2026 |