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Top 10 Campaign in Health & Wellbeing · October 2026
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Top 10 Campaign
Health & Wellbeing · October 2026

The Question Card

PR Campaign
Wednesday 7th October, 2026

SIUrO and Europa Uomo Italia launched a 30-question guide for men with prostate cancer to take into medical appointments. The practical hook is that it gives patients prompts for discussing treatment options, side effects and quality of life—turning the often difficult task of asking questions into a shared tool for patients and clinicians.

Why it worked: It piggybacked official cancer prevalence stats and a Health Ministry launch to package a simple, clinician‑endorsed tool with immediate utility.

The lesson: Consider releasing a one‑page, expert‑backed question checklist at a government or industry venue, tied to fresh national data or a calendar moment.

Società Italiana di Uro-Oncologia (SIUrO) Europa Uomo Italia
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