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Top 3 Campaign October 2026
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Top 3 Campaign
All Sectors · October 2026

Mini Countryman Untamed Edition

PR Campaign
Tuesday 6th October, 2026

Mini created an off-road-focused Countryman trim, pairing a modest suspension lift and all-terrain tyres with rugged styling and camping accessories made with Autohome and Helinox. The launch is supported by an Untamed Edition entry in a 1,500-mile desert navigation rally, giving the new trim an adventurous setting beyond the usual spec-sheet reveal.

Why it worked: It paired modest mechanical changes with a live proving ground—entering Rebelle Rally—creating timely, testable credibility beyond a routine trim update.

The lesson: Consider launching a minor product tweak by field‑testing it in a real competition or challenge, then pitch the results, not specs.

Mini Autohome Helinox
24 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
autocar.co.uk Mini Countryman gains rugged new Untamed trim Tuesday 6th October, 2026
motortrend.com 2027 Mini Countryman S Untamed Edition First Look: Mini’s Rugged New Adventure SUV Tuesday 6th October, 2026
jalopnik.com 2027 Mini Countryman Untamed Goes Kinda Rugged With A Suspension Lift, Roof Tent And Camping Gear - Jalopnik Tuesday 6th October, 2026
caranddriver.com Mini Puts the Backcountry in Countryman with a New Off-Road-Themed ‘Untamed’ Trim Tuesday 6th October, 2026
caranddriver.com The Only Thing Mini About the Mini Countryman Electric Is Its Driving Range Tuesday 6th October, 2026
caranddriver.com View Exterior Photos of the 2027 Mini Countryman Untamed Edition Tuesday 6th October, 2026
caranddriver.com View Interior Photos of the 2027 Mini Countryman Untamed Edition Tuesday 6th October, 2026
caranddriver.com Mini Countryman Untamed Edition: Nos subimos al Countryman más aventurero Tuesday 6th October, 2026
roadandtrack.com The 2027 Mini Countryman Untamed Seeks Adventure Tuesday 6th October, 2026
bmwgroup.com +++ MINI Countryman Untamed Edition with a distinctive, more rugged design and enhanced off-road capability +++ Greater all-terrain versatility thanks to increased ground clearance, all-terrain tyres, exclusive design features and intelligent MINI ALL4 all-wheel drive +++ Expanded outdoor offering through partnerships with AUTOHOME and HELINOX +++ Tuesday 6th October, 2026
carbuzz.com Mini Countryman Goes Feral In Battle With Subaru Forester Wilderness Tuesday 6th October, 2026
autoblog.com MINI's Biggest Crossover Just Got a Lot More Rugged for 2027 - Autoblog Tuesday 6th October, 2026
autoblog.com MINI's Biggest Crossover Just Got a Lot More Rugged for 2027 - Autoblog Tuesday 6th October, 2026
autoguide.com MINI Countryman Untamed Edition Adds Outdoor Gear | AutoGuide.com Tuesday 6th October, 2026
autoweek.com Gallery: 2027 Mini Countryman Untamed Edition Photos Tuesday 6th October, 2026
autoweek.com Mini Gives the Countryman a Taste for Dirt Tuesday 6th October, 2026
thetruthaboutcars.com 2027 Mini Countryman Goes Butch With Untamed Edition Wednesday 7th October, 2026
bmwgroup.com +++ Die neue, auf Abenteuer ausgelegte Edition des MINI Countryman stellt sich bei 1.500 Meilen anspruchsvoller Offroad-Strecken ihrer bislang größten Herausforderung +++ Die MINI Countryman Untamed Edition verbindet ein markantes, robustes Design mit erweiterten Offroad-Fähigkeiten +++ Wednesday 7th October, 2026
kbb.com Mini Releases Countryman Untamed Edition - Kelley Blue Book Thursday 8th October, 2026
motor1.com Mini Countryman Untamed im ersten Fahrbericht: Wie wild ist er wirklich? Friday 9th October, 2026
newatlas.com The untamed reality of MINI’s new adventure camping crossover Friday 9th October, 2026
agirlsguidetocars.com The 2026 Mini Countryman Untamed is Designed to Go Off-Road - A Girls Guide to Cars Monday 12th October, 2026
caranddriver.com The 2027 Mini Countryman Untamed Edition Can Climb Like a Goat, But Its Software Stumbles Monday 12th October, 2026
topspeed.com Mini Countryman Untamed Edition: Specs, Lift, And Availability Tuesday 13th October, 2026
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