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Fashion & Apparel · October 2026
FP Movement x Salomon: Colourful XT Collaboration
Thursday 1st October, 2026
Salomon and FP Movement reworked the XT-6 and XT-Whisper trainers in vivid, unexpected colourways for their first collaboration. The limited-edition designs give the partnership a clear visual hook, while supporting Salomon’s broader push to connect with more women.
Why it worked: It piggybacked timely momentum from Jisoo’s ambassador launch and backed it with a first-time collab plus investor-day women’s growth data.
The lesson: Consider timing a first-time partnership to a fresh ambassador reveal and anchor the pitch with one sharp growth stat.
Salomon
FP Movement
3 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| sneakernews.com | FP Movement And Salomon Embark On Their First Collaboration | Thursday 1st October, 2026 |
| gearpatrol.com | Salomon's Candy-Colored New XT-6 Will Probably Sell Out Immediately | Thursday 1st October, 2026 |
| wwd.com | After Jisoo’s Big Salomon Debut, This Latest Collaboration Reinforces the Brand’s Commitment to Women | Monday 5th October, 2026 |