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Top 5 Campaign October 2026
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Top 5 Campaign
All Sectors · October 2026

Miami Heat Become Vice City for One Night

PR Campaign
Friday 2nd October, 2026

The Miami Heat will face the Milwaukee Bucks on a Vice City-themed court, wearing special uniforms, the night before Grand Theft Auto VI launches. The one-night transformation brings the game’s fictional setting into a real NBA match, alongside a themed merch collection.

Why it worked: It fused a real NBA game with GTA’s launch eve, creating a one-night, sanctionable stunt with visuals, merch, and a hard date peg.

The lesson: Consider time-boxing a real-world takeover to a single, news-pegged day with photo-friendly assets and limited-drop merch.

Rockstar Games Miami Heat
12 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
kotaku.com GTA 6 Marketing Ramps Up As Miami Heat Announce Vice City Night That Sounds Very Expensive Friday 2nd October, 2026
sun-sentinel.com Grand Theft Heat? Game vs. Bucks to turn into ‘A Night in Vice City’ Friday 2nd October, 2026
cgmagonline.com GTA IV is Transforming the NBA’s Miami Heat Into the Vice City Heat For One Night Friday 2nd October, 2026
complex.com 'Grand Theft Auto VI' Hits the Court: Miami Heat to Play as Vice City in Upcoming Game Against Bucks Friday 2nd October, 2026
axios.com Miami Heat embrace Grand Theft Auto with "Vice City" jerseys Friday 2nd October, 2026
espn.com 'A Night in Vice City': Heat to partner with Rockstar Games for special GTA VI game promo Friday 2nd October, 2026
sundayguardianlive.com GTA 6 Latest News: Miami Heat to Become ‘Vice City’ for One Night Before Grand Theft Auto 6 Launch, New Uniform and Special Court Announced - Check Date, Venue, Live Streaming, Merchandise and More Friday 2nd October, 2026
foxnews.com Miami Heat tease release of new 'Vice City' jerseys on the night before 'Grand Theft Auto VI' release | OutKick Friday 2nd October, 2026
mensjournal.com The Miami Heat Are Rebranding as Vice City for One Night Only - AOL Saturday 3rd October, 2026
as.com GTA 6 is turning a Miami Heat game into a real-life night in Vice City before its release - Meristation Friday 23rd October, 2026
opencritic.com GTA 6 Is Taking Its Marketing to a Whole New Level - OpenCritic Saturday 24th October, 2026
opencourt-basketball.com Welcome To Vice City: Miami Heat Turn NBA Arena Into A Real-Life GTA Experience Wednesday 28th October, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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