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Beauty & Cosmetics · October 2026
Bobbi Brown x The Met Holiday Collection
Saturday 19th September, 2026
Bobbi Brown and The Met created a limited-edition holiday make-up collection, with products featuring packaging inspired by works including Monet’s *Bouquet of Sunflowers* and Klimt’s *Mäda Primavesi*. The hook is a meeting of two New York institutions, translating celebrated paintings into collectible beauty packaging.
Why it worked: It piggybacked on holiday gift-guide timing with a rare co-sign from The Met, turning fine art IP into limited-edition, collectible beauty packaging.
The lesson: Consider pairing your product with a revered cultural institution’s archive to create limited, shoppable collectibles tailor-made for gift guides.
Bobbi Brown
The Metropolitan Museum of Art
4 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| beautyvelle.com | Bobbi Brown Holiday 2026 The Met Collection - BeautyVelle | Makeup News | Saturday 19th September, 2026 |
| happi.com | Bobbi Brown Unveils Holiday Collaboration with The Met | Happi | Thursday 1st October, 2026 |
| thezoereport.com | Bobbi Brown x The Met Is The Most Magical Holiday Collab | Thursday 1st October, 2026 |
| bobbibrowncosmetics.com | PLP Bobbi Brown x The Met Holiday Collaboration | — |