Trending PR Campaigns
FirstDate: GovTech’s civil-servant dating app
Singapore’s GovTech is piloting FirstDate, a dating app for single civil servants aged 21–35. Instead of endless swiping, it uses users’ values and preferences with the Gale–Shapley matching algorithm to suggest one potential match every 72 hours—a government-built twist on dating that gives the story its hook.
Why it worked: A government agency applying the Gale–Shapley algorithm to civil-servant dating created a counterintuitive, policy-meets-romance twist with clear novelty.
The lesson: Consider pitching a public institution using a famous academic model in an everyday setting, with a strict cadence that contrasts prevailing norms.
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