Trending PR Campaigns
The best PR campaigns right now, ranked by coverage. Updated daily.
Back
Neon’s Open-Source SCP Horror Film
Wednesday 30th September, 2026
After criticism of an A24 project inspired by SCP Foundation stories, Neon announced its own anthology horror film, promising to follow the community’s Creative Commons licence and make it an “open-source” project. The proposed film will draw on the collaborative fiction universe and is planned for theatrical release in 2027.
Why it worked: It hijacked a rival’s controversy with a clear legal/ethical contrast—promising CC-compliant, community-backed “open-source” distribution—giving journalists a sharp vs. frame.
The lesson: Consider drafting a rival-comparison pitch that pledges a bolder, rule-following release mechanic (e.g., CC, open files, simultaneous free drop) and invite stakeholder quotes.
Neon
SCP Foundation
5 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| indiewire.com | Neon Plans Competing SCP Foundation Movie Compliant with Creative Commons License — Unlike A24’s | Wednesday 30th September, 2026 |
| thewrap.com | Neon to Produce SCP Foundation Horror Anthology Movie | Wednesday 30th September, 2026 |
| hollywoodreporter.com | Neon to Produce Fictional SCP Foundation Anthology Feature | Wednesday 30th September, 2026 |
| deadline.com | Neon Counters A24’s SCP Foundation Movie With “Open-Source” Project To Release Under Creative Commons License | Wednesday 30th September, 2026 |
| theverge.com | Neon sticks it to A24 by announcing a Creative Commons SCP Foundation movie | The Verge | Wednesday 30th September, 2026 |