Trending PR Campaigns
Neon’s Open-Source SCP Horror Film
After criticism of an A24 project inspired by SCP Foundation stories, Neon announced its own anthology horror film, promising to follow the community’s Creative Commons licence and make it an “open-source” project. The proposed film will draw on the collaborative fiction universe and is planned for theatrical release in 2027.
Why it worked: It hijacked a rival’s controversy with a clear legal/ethical contrast—promising CC-compliant, community-backed “open-source” distribution—giving journalists a sharp vs. frame.
The lesson: Consider drafting a rival-comparison pitch that pledges a bolder, rule-following release mechanic (e.g., CC, open files, simultaneous free drop) and invite stakeholder quotes.
Coverage over time
How this story spread across the media