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Top 5 Campaign in Travel · September 2026
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Top 5 Campaign
Travel · September 2026

Pet-Friendly Jeju

PR Campaign
Friday 25th September, 2026

Jeju’s tourism authorities are positioning the island as a getaway for Japanese travellers with pets. They took a “Pet-Friendly Jeju” pavilion to an Osaka pet expo, where visitors could try dog hanbok and get practical guidance on quarantine, pet-friendly stays and local vets—turning the travel-planning hurdles into the campaign’s hook.

Why it worked: It flipped a travel headache into a service moment—offering step‑by‑step quarantine/vet logistics at a live Osaka expo, proving immediate utility.

The lesson: Consider turning your audience’s biggest compliance hurdle into an on-site help desk or simulator, then pitch the real-time fixes as news.

Jeju Special Self-Governing Province Jeju Tourism Organization
2 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
koreatimes.co.kr 7 ways to enjoy fall in Jeju, from silver grass trails to pet-friendly beaches - The Korea Times Saturday 18th October, 2025
koreatimes.co.kr Jeju Island reinvents itself as haven for paws and passports - The Korea Times Friday 25th September, 2026
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