Trending PR Campaigns
Pet-Friendly Jeju
Jeju’s tourism authorities are positioning the island as a getaway for Japanese travellers with pets. They took a “Pet-Friendly Jeju” pavilion to an Osaka pet expo, where visitors could try dog hanbok and get practical guidance on quarantine, pet-friendly stays and local vets—turning the travel-planning hurdles into the campaign’s hook.
Why it worked: It flipped a travel headache into a service moment—offering step‑by‑step quarantine/vet logistics at a live Osaka expo, proving immediate utility.
The lesson: Consider turning your audience’s biggest compliance hurdle into an on-site help desk or simulator, then pitch the real-time fixes as news.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| koreatimes.co.kr | 7 ways to enjoy fall in Jeju, from silver grass trails to pet-friendly beaches - The Korea Times | Saturday 18th October, 2025 |
| koreatimes.co.kr | Jeju Island reinvents itself as haven for paws and passports - The Korea Times | Friday 25th September, 2026 |