Trending PR Campaigns
Spooky Ranch
For Halloween, Hidden Valley launched Spooky Ranch, a limited-edition black version of its Original Ranch dressing in a glow-in-the-dark bottle. The unusual colour comes from fruit juice and cocoa powder, creating an intentionally strange twist that sparked online debate and media coverage.
Why it worked: A limited-time Halloween drop used cocoa-as-dye to make ranch black—an odd, photo-ready twist that fueled comment wars and coverage.
The lesson: Consider a seasonal, limited drop that visually flips a familiar staple using an unexpected ingredient and invites polarized reactions on purpose.
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