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Top 5 Campaign September 2026
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Top 5 Campaign
All Sectors · September 2026

Spooky Ranch

PR Campaign
Thursday 24th September, 2026

For Halloween, Hidden Valley launched Spooky Ranch, a limited-edition black version of its Original Ranch dressing in a glow-in-the-dark bottle. The unusual colour comes from fruit juice and cocoa powder, creating an intentionally strange twist that sparked online debate and media coverage.

Why it worked: A limited-time Halloween drop used cocoa-as-dye to make ranch black—an odd, photo-ready twist that fueled comment wars and coverage.

The lesson: Consider a seasonal, limited drop that visually flips a familiar staple using an unexpected ingredient and invites polarized reactions on purpose.

Hidden Valley
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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