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Dove Ellis’ Live Album for War Child
Dove Ellis and War Child are releasing a limited-edition live album recorded at Alexandra Palace Theatre, with all proceeds supporting War Child. The double vinyl includes five unreleased songs and won’t be available on streaming, giving fans a one-off way to hear new material while supporting the charity.
Why it worked: Scarcity plus altruism: a 1,500-copy, vinyl-only release with five unreleased tracks funnels 100% of proceeds to War Child.
The lesson: Consider packaging unreleased or backstage material in a time-limited, offline-only drop that directly funds a cause with transparent totals.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| thelineofbestfit.com | Dove Ellis teams up with War Child Records for limited-edition live album, Live At Alexandra Palace Theatre | The Line of Best Fit | Thursday 24th September, 2026 |
| faroutmagazine.co.uk | Dove Ellis set to release 1,500 copies of live album | Thursday 24th September, 2026 |
| nme.com | Dove Ellis announces ‘Live At Alexandra Palace Theatre’ album for War Child, featuring five unreleased songs | Thursday 24th September, 2026 |
| diymag.com | Dove Ellis announces 'Live at Alexandra Palace Theatre' live album for War Child • News • DIY Magazine | Friday 25th September, 2026 |