Trending PR Campaigns
Handle With Care’s Traveling DVD
After struggling to find an audience through the festival circuit, filmmaker Matthew James Thompson sent a single copy of his indie film *Handle With Care* on a journey across the US. The DVD travels in a sticker-covered case with a portable player, keepsakes and a notebook for viewers’ reviews, turning a personal handoff into a slow-moving, tangible alternative to a screener link.
Why it worked: It flipped digital fatigue into a physical scarcity stunt—a single, trackable DVD with handwritten reviews created FOMO, proof, and a narrative clock.
The lesson: Consider mailing a single, shareable prototype with a traveling logbook; let recipients add notes, stickers, and photos to build the story.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| indiewire.com | This Single DVD Is Traveling Around the Country to Find a Sweet Indie Film Its Audience | Wednesday 23rd September, 2026 |