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Handle With Care’s Traveling DVD

PR Campaign
Wednesday 23rd September, 2026

After struggling to find an audience through the festival circuit, filmmaker Matthew James Thompson sent a single copy of his indie film *Handle With Care* on a journey across the US. The DVD travels in a sticker-covered case with a portable player, keepsakes and a notebook for viewers’ reviews, turning a personal handoff into a slow-moving, tangible alternative to a screener link.

Why it worked: It flipped digital fatigue into a physical scarcity stunt—a single, trackable DVD with handwritten reviews created FOMO, proof, and a narrative clock.

The lesson: Consider mailing a single, shareable prototype with a traveling logbook; let recipients add notes, stickers, and photos to build the story.

Handle With Care
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Coverage over time

How this story spread across the media

Publication Headline Date
indiewire.com This Single DVD Is Traveling Around the Country to Find a Sweet Indie Film Its Audience Wednesday 23rd September, 2026
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