Trending PR Campaigns
Dare to Be Rude
Sweden’s police relaunched a national anti-scam campaign with four well-known figures urging people to “dare to be rude” by hanging up or shutting the door when something feels wrong. The memorable twist reframes politeness as a vulnerability, giving audiences a simple line to remember as scammers exploit trust and urgency.
Why it worked: It flips a social norm—politeness—into a safety risk, anchored by celebrity messengers and fresh fraud-loss stats plus new blocking laws.
The lesson: Consider reframing a cherished norm as the problem, pair it with one blunt action line, current stats, and a credible messenger.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| theregister.com | Swedish celebs campaign for public rudeness ... to prevent cyber scams | Wednesday 23rd September, 2026 |
| techradar.com | Sweden tells citizens to be ruder to phone scammers as criminals take advantage of good manners | Tuesday 29th September, 2026 |