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Kadal Pottis Beach Clean-up Stalls

PR Campaign
Sunday 20th September, 2026

The Greater Chennai Corporation and Environmentalist Foundation of India set up QR-code registration stalls at Chennai beaches, starting near the Lighthouse on International Coastal Cleanup Day. The small “Kadal Pottis” make it easy for passers-by to sign up for existing clean-ups, with plans to add more locations and provide cleaning kits on site.

Why it worked: It piggybacked International Coastal Cleanup Day with a tangible, QR-stall signup mechanism that turned passive footfall into immediate, measurable action.

The lesson: Consider tying a simple on-site QR sign-up or kit pickup to a recognized awareness day to convert ambient crowds into participants fast.

Greater Chennai Corporation Environmentalist Foundation of India
1 Source:

Coverage over time

How this story spread across the media

Publication Headline Date
indiatimes.com GCC sets up registration stalls for beach clean-ups | Chennai News - The Times of India Sunday 20th September, 2026
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