Trending PR Campaigns
Kadal Pottis Beach Clean-up Stalls
The Greater Chennai Corporation and Environmentalist Foundation of India set up QR-code registration stalls at Chennai beaches, starting near the Lighthouse on International Coastal Cleanup Day. The small “Kadal Pottis” make it easy for passers-by to sign up for existing clean-ups, with plans to add more locations and provide cleaning kits on site.
Why it worked: It piggybacked International Coastal Cleanup Day with a tangible, QR-stall signup mechanism that turned passive footfall into immediate, measurable action.
The lesson: Consider tying a simple on-site QR sign-up or kit pickup to a recognized awareness day to convert ambient crowds into participants fast.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| indiatimes.com | GCC sets up registration stalls for beach clean-ups | Chennai News - The Times of India | Sunday 20th September, 2026 |