Trending PR Campaigns
Fat Bear Week
Katmai National Park turns the bears’ annual pre-hibernation feasting into a head-to-head online vote. With bear profiles, before-and-after photos and a playful knockout bracket, Fat Bear Week gives audiences a reason to follow along while raising awareness of brown bears and their habitat.
Why it worked: It hijacks election season with a playful, data-light “vote” and bracket, delivering timely participation, easy visuals, and daily news pegs.
The lesson: Consider reframing your story as a simple public vote with a bracket and daily matchups to create repeatable newsroom hooks.
Coverage over time
How this story spread across the media