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Top 3 Campaign September 2026
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Top 3 Campaign
All Sectors · September 2026

Fat Bear Week

PR Campaign
Monday 21st September, 2026

Katmai National Park turns the bears’ annual pre-hibernation feasting into a head-to-head online vote. With bear profiles, before-and-after photos and a playful knockout bracket, Fat Bear Week gives audiences a reason to follow along while raising awareness of brown bears and their habitat.

Why it worked: It hijacks election season with a playful, data-light “vote” and bracket, delivering timely participation, easy visuals, and daily news pegs.

The lesson: Consider reframing your story as a simple public vote with a bracket and daily matchups to create repeatable newsroom hooks.

Katmai National Park
21 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
alaskapublic.org It’s Fat Bear Week. Meet this year’s heavyset hopefuls Monday 21st September, 2026
cbsnews.com Fat Bear Week is here: Meet Backpack, Bucky and other chunky contenders Tuesday 22nd September, 2026
weather.com Fat Bear Week 2026 bracket, dates and how to vote online Tuesday 22nd September, 2026
fox13seattle.com Fat Bear Week 2026 voting guide: How to choose your bear | FOX 13 Seattle Tuesday 22nd September, 2026
northeastern.edu Fat Bear Week features rotund Alaskan ursinae for conservation Tuesday 22nd September, 2026
abc45.com Salmon-fueled bulking kicks off Fat Bear Week as online bracket voting opens Tuesday 22nd September, 2026
nzherald.co.nz Voting opens in Alaska’s annual Fat Bear Week Wednesday 23rd September, 2026
weather.com Fat Bear Week 2026 predictions: Our meteorologists vote Wednesday 23rd September, 2026
alaskapublic.org For the first time, Fat Bear Week fans can vote for entire bear families Wednesday 23rd September, 2026
alaskasnewssource.com Fat Bear Week Round 1, Part 1 wraps: The bracket is shrinking, the bears aren’t Thursday 24th September, 2026
forbes.com 12 Fat Bear Week Finalists In Photos—Champion ‘Chunk’ Faces Challengers Thursday 24th September, 2026
ktoo.org Fat Bear Week Day 2: Subadults, Scars, Beefcakes, and Bad Boys Thursday 24th September, 2026
outdoors.com Fat Bear Week Is On! Get up to Speed on the Action So Far Thursday 24th September, 2026
cbc.ca Fat Bear Week is back. And this year, it's all about the mamas | CBC Radio Thursday 24th September, 2026
weather.com Fat Bear Week 2026 so far: Who’s still in the competition? Friday 25th September, 2026
euronews.com Fat Bear Week returns as Alaska's biggest bears compete for the crown | Euronews Saturday 26th September, 2026
economictimes.com Fat bear week: Fat bear week 2026: Chunk returns to defend his title as 16 brown bears compete for the crown - The Economic Times Monday 28th September, 2026
ktoo.org Ladies and Gentlebears, it’s the Fat Bear Week semifinals Monday 28th September, 2026
juneauempire.com Juneau’s bears build winter reserves as Fat Bear Week draws votes | Juneau Empire Tuesday 29th September, 2026
pbs.org Bear 910 vs. Backpack: It's the final showdown for Alaska's Fat Bear Week Tuesday 29th September, 2026
cbsnews.com Backpack voted Fat Bear Week 2026 winner, beating out another offspring of former champ - CBS News Wednesday 30th September, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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