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Tape Over Woodside

PR Campaign
Wednesday 23rd September, 2026

Ahead of the AFL grand final, Fremantle Dockers fans Josh Wilson and Kevin Parker covered Woodside’s logo on their guernseys with tape. The simple, visible gesture turned a familiar sponsorship dispute into a striking protest that could be copied by fans and photographed at the match.

Why it worked: It hijacked a live national moment with a visual, copyable act—tape on logos—that pitted celebrity fans against a major sponsor and party line.

The lesson: Consider staging a dead-simple, repeatable visual protest at a peak cultural event so crowds and cameras amplify your message instantly.

Woodside Fremantle Football Club
1 Source:

Coverage over time

How this story spread across the media

Publication Headline Date
watoday.com.au Why Dockers fans are putting tape on their team’s guernseys Wednesday 23rd September, 2026
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