Trending PR Campaigns
Slayground Haunted House Trailer
A24 disguised the trailer for its secret horror film Slayground as an advert for a terrifying new haunted-house attraction. A countdown site and security-camera footage extended the mystery, encouraging audiences to investigate what appeared to be a real seasonal experience.
Why it worked: It hacked seasonality and curiosity with a fake haunted-house ad plus a countdown site—newsworthy misdirection that forced coverage and speculation.
The lesson: Consider launching a decoy ad with a ticking countdown that hints at something bigger, then let journalists connect the dots.
Coverage over time
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