Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Top 3 Campaign in Automotive · September 2026
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Top 3 Campaign
Automotive · September 2026

Rocketeer V6 Miata

PR Campaign
Thursday 17th September, 2026

Rocketeer turned the often-overlooked Mazda MX-5 NC into a 304bhp V6 restomod, using a Jaguar engine with Porsche-developed roots. The £25,000 conversion preserves the Miata’s weight balance and was positioned as a curated, heritage-minded alternative to a new sports car, creating a strong automotive story around an unlikely donor car.

Why it worked: It fused a counterintuitive donor (overlooked NC) with a prestige lineage (Porsche-developed Jaguar V6), validated by Goodwood timing and turnkey slots through 2027.

The lesson: Consider pairing an unfashionable platform with a surprising premium pedigree, announce limited build slots, and debut at a credibility-driving event.

Rocketeer
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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