Trending PR Campaigns
Rocketeer V6 Miata
Rocketeer turned the often-overlooked Mazda MX-5 NC into a 304bhp V6 restomod, using a Jaguar engine with Porsche-developed roots. The £25,000 conversion preserves the Miata’s weight balance and was positioned as a curated, heritage-minded alternative to a new sports car, creating a strong automotive story around an unlikely donor car.
Why it worked: It fused a counterintuitive donor (overlooked NC) with a prestige lineage (Porsche-developed Jaguar V6), validated by Goodwood timing and turnkey slots through 2027.
The lesson: Consider pairing an unfashionable platform with a surprising premium pedigree, announce limited build slots, and debut at a credibility-driving event.
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