Trending PR Campaigns
The Mongoose Diesel
General Motors confirmed an enormous new 8.3-litre Duramax turbo-diesel V8 for its heavy-duty pickups, nicknamed the “Mongoose”. The deliberately combative reveal pits it against Ford’s “Scorpion” Power Stroke, turning an engine announcement into a heavyweight animal face-off that truck media could not resist covering.
Why it worked: It framed a routine engine spec drop as a head-to-head rivalry—Mongoose vs Scorpion—creating timely, tribal scorekeeping journalists could headline instantly.
The lesson: Consider recasting your update as a named, visual duel against a clear rival metric; give press ready-made scoreboard language and art.
Coverage over time
How this story spread across the media