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Top 3 Campaign September 2026
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Top 3 Campaign
All Sectors · September 2026

The Mongoose Diesel

PR Campaign
Sunday 20th September, 2026

General Motors confirmed an enormous new 8.3-litre Duramax turbo-diesel V8 for its heavy-duty pickups, nicknamed the “Mongoose”. The deliberately combative reveal pits it against Ford’s “Scorpion” Power Stroke, turning an engine announcement into a heavyweight animal face-off that truck media could not resist covering.

Why it worked: It framed a routine engine spec drop as a head-to-head rivalry—Mongoose vs Scorpion—creating timely, tribal scorekeeping journalists could headline instantly.

The lesson: Consider recasting your update as a named, visual duel against a clear rival metric; give press ready-made scoreboard language and art.

General Motors Chevrolet GMC
20 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
gm.com Meet the Mongoose: GM teases all-new HD diesel engine Sunday 20th September, 2026
roadandtrack.com GM’s New Heavy Duty Pickup Truck Engine Is an 8.3-Liter Duramax Called ‘Mongoose’ Monday 21st September, 2026
gm.com Meet the Mongoose: GM teases all-new HD diesel engine Monday 21st September, 2026
thedrive.com GM Is Actually Putting an 8.3L Duramax Diesel in Its HD Pickups to Devour Ford Monday 21st September, 2026
caranddriver.com GM Targets Ford While Teasing Its New Duramax Diesel 8.3-Liter V-8 Engine Called ‘Mongoose’ Monday 21st September, 2026
motor1.com GM Teases New 8.3-Liter Duramax Diesel V8 For Its Heavy-Duty Trucks Monday 21st September, 2026
autoevolution.com GM 8.3L Mongoose Duramax V8 Turbo Diesel Confirmed, Targets Ford's Scorpion Engine - autoevolution Monday 21st September, 2026
dieselarmy.com GM Confirms 8.3L "Mongoose" Duramax V8 For 2027 HD Pickups Monday 21st September, 2026
jalopnik.com GM Teases New 8.3-Liter Duramax 'Mongoose' Engine Just As Diesel Crosses $6.50 Per Gallon Nationwide - Jalopnik Monday 21st September, 2026
thetruthaboutcars.com GM Teases 8.3-liter 'Mongoose' Turbo-Diesel V8 | The Truth About Cars Monday 21st September, 2026
motorweek.org GM Teases New “Mongoose” Turbo-Diesel V8 - MotorWeek Tuesday 22nd September, 2026
topspeed.com GM's Biggest Engine Ever Shows Up Right When Diesel Costs The Most Tuesday 22nd September, 2026
hagerty.com Make Way for Mongoose: GM's New Duramax Turbodiesel Displaces a Whopping 8.3 Liters - Hagerty Media Tuesday 22nd September, 2026
enginelabs.com GM Unleashes the 8.3-liter Mongoose Duramax Thursday 24th September, 2026
roadandtrack.com GM’s Huge 8.3-Liter ‘Mongoose’ Diesel for Chevy and GMC’s HD Trucks Cranks Out 1230 LB-FT of Torque Thursday 24th September, 2026
thedrive.com GM’s New 8.3L Diesel Borrows Something Crucial From the Canceled ‘Baby Duramax’ Thursday 24th September, 2026
caranddriver.com The 2027 Chevy Silverado HD and GMC Sierra HD Debut a Gigantic 8.3L Diesel Engine Called Mongoose Thursday 24th September, 2026
autoevolution.com GM Unleashes Mongoose Duramax 8.3L Turbo Diesel V8, Promises Best-In-Segment Muscle - autoevolution Thursday 24th September, 2026
motor1.com GM’s New Mongoose 8.3-Liter Duramax Diesel Makes 555 HP, 1,230 LB-FT Thursday 24th September, 2026
autoevolution.com 6.6L Duramax V8 Turbo Diesel Era Comes to an End as 8.3L Mongoose Takes Over for 2027 - autoevolution Sunday 27th September, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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