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Top 3 Campaign in Health & Wellbeing · September 2026
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Top 3 Campaign
Health & Wellbeing · September 2026

Falcons Adaptive Sports Day

PR Campaign
Wednesday 16th September, 2026

The Atlanta Falcons partnered with Ottobock to host an adaptive sports day, giving people with disabilities the chance to take part in inclusive sporting activities. The event also introduced Ottobock as the team’s first Official Adaptive Mobility Partner, creating a community-focused story around the partnership.

Why it worked: It turned a corporate partnership into a local, camera-friendly event with real participants, yielding human stories and visuals editors crave.

The lesson: Consider staging a hands-on community activation where your product directly helps people on-site, then pitch the resulting human moments and visuals.

Atlanta Falcons Ottobock
3 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
prnewswire.com Ottobock and Atlanta Falcons Announce First-Ever Official Adaptive Mobility Partnership Wednesday 16th September, 2026
atlantanewsfirst.com Atlanta Falcons host adaptive sports day Sunday 20th September, 2026
hoodline.com Falcons, Ottobock Host Adaptive Sports Day in Norcross, GA Monday 21st September, 2026
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