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Top 5 Campaign in Health & Wellbeing · September 2026
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Top 5 Campaign
Health & Wellbeing · September 2026

Falcons Adaptive Sports Day

PR Campaign
Wednesday 16th September, 2026

Ahead of their home opener, the Atlanta Falcons and Ottobock hosted an Adaptive Sports Day for people living with limb loss. The partnership turned a sponsorship announcement into a participatory sports experience, giving local athletes a chance to stay active and try adaptive activities.

Why it worked: It tied a first-of-its-kind team partnership to a home-opener news peg and delivered visual, human moments via local adaptive athletes.

The lesson: Consider anchoring your announcement to a major local event and stage a hands-on demo that guarantees compelling photos and quotes.

Atlanta Falcons Ottobock
4 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
prnewswire.com Ottobock and Atlanta Falcons Announce First-Ever Official Adaptive Mobility Partnership Wednesday 16th September, 2026
atlantanewsfirst.com Atlanta Falcons team up with Ottobock to host Adaptive Sports Day ahead of home opener Sunday 20th September, 2026
hoodline.com Falcons, Ottobock Host Adaptive Sports Day in Norcross, GA Monday 21st September, 2026
hoodline.com Falcons, Ottobock Host Adaptive Sports Day in Norcross, GA Monday 21st September, 2026
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