Trending PR Campaigns
Tampopo’s Free Katsu Welcome
To mark National Katsu Curry Day and welcome students back to Manchester, Tampopo gave away 700 free katsu curries with rice across four restaurants. The limited, student-only lunchtime offer turned a familiar food day into a useful and shareable fresher perk.
Why it worked: It tied a national food day to a time-locked, student‑ID‑gated giveaway with exact quantities and locations—clear scarcity journalists can headline.
The lesson: Consider pegging a small, finite giveaway to a calendar moment with strict eligibility and numbers—so media can list, link, and rush.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| themanc.com | Tampopo are giving away 400 FREE katsu curries for one day only this week | Monday 23rd September, 2024 |
| qsrmedia.co.uk | Tampopo to give away 700 free katsu curries to students | QSR Media UK | Friday 18th September, 2026 |
| themanc.com | Hundreds of katsu curries are being given out for FREE in Manchester this week | Monday 21st September, 2026 |