Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Back

Tampopo’s Free Katsu Welcome

PR Campaign
Friday 18th September, 2026

To mark National Katsu Curry Day and welcome students back to Manchester, Tampopo gave away 700 free katsu curries with rice across four restaurants. The limited, student-only lunchtime offer turned a familiar food day into a useful and shareable fresher perk.

Why it worked: It tied a national food day to a time-locked, student‑ID‑gated giveaway with exact quantities and locations—clear scarcity journalists can headline.

The lesson: Consider pegging a small, finite giveaway to a calendar moment with strict eligibility and numbers—so media can list, link, and rush.

Tampopo
3 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
themanc.com Tampopo are giving away 400 FREE katsu curries for one day only this week Monday 23rd September, 2024
qsrmedia.co.uk Tampopo to give away 700 free katsu curries to students | QSR Media UK Friday 18th September, 2026
themanc.com Hundreds of katsu curries are being given out for FREE in Manchester this week Monday 21st September, 2026
Want PR opportunities like this for your brand?
Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.