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Top 3 Campaign September 2026
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Top 3 Campaign
All Sectors · September 2026

The Weeknd’s Anime-Pop Tokyo Debut

PR Campaign
Saturday 19th September, 2026

To open the Asian leg of his tour, The Weeknd debuted an unreleased song called ‘Tokyo’ with Japanese singer Yoko Takahashi. The track sampled the ‘Neon Genesis Evangelion’ theme, while NieR creator Yoko Taro supplied visuals featuring characters from the anime and game, turning a concert performance into a crossover pop-culture moment.

Why it worked: It fused an unreleased song drop with a live, location-specific crossover (Evangelion sample + Yoko Takahashi + Yoko Taro visuals) that activated massive fandoms and fresh IP angles.

The lesson: Consider dropping a new thing live at a culturally relevant venue with a surprise local collaborator and beloved IP to trigger instant fandom coverage.

The Weeknd Yoko Takahashi Yoko Taro
14 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
stereogum.com The Weeknd Debuts New Song “Tokyo” With Yoko Takahashi At Asian Tour Kickoff Saturday 19th September, 2026
aztecapuebla.com The Weeknd presenta canción inédita “Tokyo” con sample de Evangelion en concierto de Japón Sunday 20th September, 2026
wionews.com The Weeknd unveils new song ‘Tokyo’, performs with Yoko Takahashi at Japan concert Sunday 20th September, 2026
animenewsnetwork.com NieR's Yokō Tarō, Evangelion's Yoko Takahashi Collaborate on The Weeknd's Latest Tour - Interest - Anime News Network Sunday 20th September, 2026
nme.com The Weeknd debuts anime-sampling new song ‘Tokyo’ with Yoko Takahashi as he kicks off Asia tour Sunday 20th September, 2026
pitchfork.com The Weeknd Debuts New Song Sampling Neon Genesis Evangelion Theme Sunday 20th September, 2026
yokogaomag.com How The Weeknd Dominated Tokyo │Yokogao Magazine Monday 21st September, 2026
billboard.com The Weeknd Debuts New Song Sampling ‘Neon Genesis Evangelion’ Theme in Japan Monday 21st September, 2026
vibe105to.com The Weeknd Unveils Surprise Song “Tokyo” On Tour Stop In Japan Monday 21st September, 2026
krbe.com The Weeknd Debuts Anime-Sampling Song Tokyo in Japan | 104.1 - KRBE | Houston. Hit Music. Tuesday 22nd September, 2026
krbe.com The Weeknd Debuts Anime-Sampling Song Tokyo in Japan | 104.1 - KRBE | Houston. Hit Music. Tuesday 22nd September, 2026
rollingstone.com The Weeknd Debuts Unreleased Song “Tokyo” in Japan - Rolling Stone Canada Tuesday 22nd September, 2026
djmag.com Watch The Weeknd debut anime-inspired new single, ‘Tokyo’, featuring Yoko Takahashi | DJ Mag Wednesday 23rd September, 2026
musictimes.com The Weeknd Debuts New Song Sampling 'Neon Genesis Evangelion' Theme With Yoko Takahashi Thursday 24th September, 2026
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