Trending PR Campaigns
Bring Your Own Cup Day
7-Eleven brought back its Bring Your Own Cup event, inviting customers to fill almost any creative container with a Slurpee for $2. The playful offer turns an ordinary promotion into a visual, shareable challenge that gives local and national media an easy photo-led story.
Why it worked: A hard $2 price and “any container” rule created a visual spectacle with user-generated photos—an easy, timely weekend assignment for editors.
The lesson: Consider setting a bold, simple rule that invites outrageous visuals and guarantees fresh UGC your pitch can hand-deliver to news desks.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| prnewswire.com | Bring Your Own Cup Day at 7-Eleven, Inc. is Near -- Get Ready to Grab a Wacky Cup and Fill It with Cheer! | Thursday 4th September, 2025 |
| cspdailynews.com | Runneth your ‘cup’ over to 7-Eleven for BYOC Day | Friday 5th September, 2025 |
| prnewswire.com | Think Outside the Cup for 7-Eleven, Inc.'s Bring Your Own Cup Day | Thursday 10th September, 2026 |
| dealnews.com | Upcoming: 7-Eleven Bring Your Own Cup Day: $1.99 | Thursday 17th September, 2026 |
| scrippsnews.com | Interactive: You can get a $2 Slurpee in the container of your choice | Friday 18th September, 2026 |
| usatoday.com | 7-Eleven encouraging you to 'get creative' for 'Bring Your Own Cup' Day | Saturday 19th September, 2026 |
| northjersey.com | Fill almost any container at 7-Eleven today on bring your own cup day | Saturday 19th September, 2026 |