Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Top 5 Campaign in Retail · September 2026
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Top 5 Campaign
Retail · September 2026

Bring Your Own Cup Day

PR Campaign
Thursday 10th September, 2026

7-Eleven brought back its Bring Your Own Cup event, inviting customers to fill almost any creative container with a Slurpee for $2. The playful offer turns an ordinary promotion into a visual, shareable challenge that gives local and national media an easy photo-led story.

Why it worked: A hard $2 price and “any container” rule created a visual spectacle with user-generated photos—an easy, timely weekend assignment for editors.

The lesson: Consider setting a bold, simple rule that invites outrageous visuals and guarantees fresh UGC your pitch can hand-deliver to news desks.

7-Eleven
7 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
prnewswire.com Bring Your Own Cup Day at 7-Eleven, Inc. is Near -- Get Ready to Grab a Wacky Cup and Fill It with Cheer! Thursday 4th September, 2025
cspdailynews.com Runneth your ‘cup’ over to 7-Eleven for BYOC Day Friday 5th September, 2025
prnewswire.com Think Outside the Cup for 7-Eleven, Inc.'s Bring Your Own Cup Day Thursday 10th September, 2026
dealnews.com Upcoming: 7-Eleven Bring Your Own Cup Day: $1.99 Thursday 17th September, 2026
scrippsnews.com Interactive: You can get a $2 Slurpee in the container of your choice Friday 18th September, 2026
usatoday.com 7-Eleven encouraging you to 'get creative' for 'Bring Your Own Cup' Day Saturday 19th September, 2026
northjersey.com Fill almost any container at 7-Eleven today on bring your own cup day Saturday 19th September, 2026
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What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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What does "ranked by coverage" mean?

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