Trending PR Campaigns
Fetch Pet Gala
Fetch Pet Insurance brought Broadway stars Bernadette Peters, Darren Criss and Ariana DeBose together for a sold-out gala supporting animal and Broadway charities. The hook was an unusual crossover between high-profile musical theatre, adoptable shelter dogs and a glamorous pet-focused red carpet.
Why it worked: It fused A‑list Broadway talent with a green carpet of adoptable shelter dogs—an unexpected image-rich mashup that guaranteed photos and clicks.
The lesson: Consider staging a photo-first crossover where surprising participants share one red carpet to create irresistible, media-ready visuals and purpose.
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