Trending PR Campaigns
Robert Pattinson Joins Jaeger-LeCoultre
Jaeger-LeCoultre named Robert Pattinson its global ambassador, pairing the watchmaker with the actor during a high-profile run of film releases. The campaign uses Pattinson’s interest in mechanical timepieces, new campaign imagery and a branded Q&A to create lifestyle and entertainment coverage.
Why it worked: They piggybacked on Pattinson’s stacked release calendar, using a legit personal-passion quote to turn a routine endorsement into timely culture news.
The lesson: Consider timing your announcement to a subject’s peak media moment and anchor it with a credible, first‑person passion quote.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| esquireme.com | Robert Pattinson steps up his watch game as the new face of Jaeger-LeCoultre - Esquire Middle East | Tuesday 1st September, 2026 |
| hollywoodreporter.com | Robert Pattinson Named Jaeger-LeCoultre Global Ambassador | Wednesday 2nd September, 2026 |
| 5elevenmag.com | ROBERT PATTINSON and JAEGER LECOULTRE | Wednesday 2nd September, 2026 |
| esquire.com.au | Robert Pattinson just flexed a $2M Jaeger-LeCoultre watch | Tuesday 8th September, 2026 |
| hadag-magazine.com | Robert Pattinson Joins Jaeger-LeCoultre As Brand Ambassador - Hadag Magazine | Monday 14th September, 2026 |
| thefashionisto.com | Robert Pattinson Makes His Jaeger-LeCoultre Debut | Sunday 27th September, 2026 |