Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Back

Robert Pattinson Joins Jaeger-LeCoultre

PR Campaign
Tuesday 1st September, 2026

Jaeger-LeCoultre named Robert Pattinson its global ambassador, pairing the watchmaker with the actor during a high-profile run of film releases. The campaign uses Pattinson’s interest in mechanical timepieces, new campaign imagery and a branded Q&A to create lifestyle and entertainment coverage.

Why it worked: They piggybacked on Pattinson’s stacked release calendar, using a legit personal-passion quote to turn a routine endorsement into timely culture news.

The lesson: Consider timing your announcement to a subject’s peak media moment and anchor it with a credible, first‑person passion quote.

Jaeger-LeCoultre
6 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
esquireme.com Robert Pattinson steps up his watch game as the new face of Jaeger-LeCoultre - Esquire Middle East Tuesday 1st September, 2026
hollywoodreporter.com Robert Pattinson Named Jaeger-LeCoultre Global Ambassador Wednesday 2nd September, 2026
5elevenmag.com ROBERT PATTINSON and JAEGER LECOULTRE Wednesday 2nd September, 2026
esquire.com.au Robert Pattinson just flexed a $2M Jaeger-LeCoultre watch Tuesday 8th September, 2026
hadag-magazine.com Robert Pattinson Joins Jaeger-LeCoultre As Brand Ambassador - Hadag Magazine Monday 14th September, 2026
thefashionisto.com Robert Pattinson Makes His Jaeger-LeCoultre Debut Sunday 27th September, 2026
Want PR opportunities like this for your brand?
Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.