Trending PR Campaigns
What Your Healthcare Costs
Sergas added a feature to its mobile app showing patients estimated costs for the healthcare they receive, including €69 for a medical consultation and €256 for a PAC visit. By making the normally invisible cost of public healthcare personal and visible, the update created a simple, newsworthy hook.
Why it worked: It turned opaque, system-level spending into a personalized receipt inside an app feature, creating a clear, quantifiable news peg with tension.
The lesson: Consider launching a simple tool that reveals hidden costs or impacts for each user, then pitch the most startling per‑user figures.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| abc.es | Cuánto cuesta al Sergas tu atención sanitaria en Galicia: 69 euros por consulta y 256 en un PAC | Thursday 17th September, 2026 |