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Top 10 Campaign in Health & Wellbeing · September 2026
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Top 10 Campaign
Health & Wellbeing · September 2026

What Your Healthcare Costs

PR Campaign
Thursday 17th September, 2026

Sergas added a feature to its mobile app showing patients estimated costs for the healthcare they receive, including €69 for a medical consultation and €256 for a PAC visit. By making the normally invisible cost of public healthcare personal and visible, the update created a simple, newsworthy hook.

Why it worked: It turned opaque, system-level spending into a personalized receipt inside an app feature, creating a clear, quantifiable news peg with tension.

The lesson: Consider launching a simple tool that reveals hidden costs or impacts for each user, then pitch the most startling per‑user figures.

Sergas Xunta de Galicia
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