Trending PR Campaigns
Timberland x Telfar Final Restock
Timberland and Telfar created fresh urgency around their sold-out footwear and bags collaboration by announcing a final restock. The limited chance to buy the viral, celebrity-worn collection gave shoppers and fashion media a clear reason to pay attention again.
Why it worked: A true “final restock” with a hard on-sale time weaponized scarcity and celebrity proof, giving journalists a concrete, time-sensitive consumer alert.
The lesson: Consider pitching a last-ever drop with a precise on-sale timestamp and public waitlist data to create urgent, verifiable scarcity.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| wwd.com | Telfar x Timberland Loafer & Boot Collection Release Date | Tuesday 30th September, 2025 |
| dazeddigital.com | Slouchy boots! Rubber bags! A Timberland x Telfar collab is here | Dazed | Friday 3rd October, 2025 |
| wwd.com | Telfar x Timberland Fall 2026 Restock: Available Now for Preorder | Thursday 27th August, 2026 |
| rollingstone.com | Timberland x Telfar’s Viral Bags and Footwear Collection Gets a Final Restock | Thursday 17th September, 2026 |