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Top 10 Campaign in Fashion & Apparel · September 2026
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Top 10 Campaign
Fashion & Apparel · September 2026

Timberland x Telfar Final Restock

PR Campaign
Thursday 27th August, 2026

Timberland and Telfar created fresh urgency around their sold-out footwear and bags collaboration by announcing a final restock. The limited chance to buy the viral, celebrity-worn collection gave shoppers and fashion media a clear reason to pay attention again.

Why it worked: A true “final restock” with a hard on-sale time weaponized scarcity and celebrity proof, giving journalists a concrete, time-sensitive consumer alert.

The lesson: Consider pitching a last-ever drop with a precise on-sale timestamp and public waitlist data to create urgent, verifiable scarcity.

Timberland Telfar
4 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
wwd.com Telfar x Timberland Loafer & Boot Collection Release Date Tuesday 30th September, 2025
dazeddigital.com Slouchy boots! Rubber bags! A Timberland x Telfar collab is here | Dazed Friday 3rd October, 2025
wwd.com Telfar x Timberland Fall 2026 Restock: Available Now for Preorder Thursday 27th August, 2026
rollingstone.com Timberland x Telfar’s Viral Bags and Footwear Collection Gets a Final Restock Thursday 17th September, 2026
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FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

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