Trending PR Campaigns
Amazon’s Digital Canal Water-Saving Project
Amazon Web Services announced a €3.7 million project to replace up to 25 kilometres of the Canal Imperial de Aragón’s open channels with enclosed pipes. The practical infrastructure upgrade becomes a stronger media story through its promise to save up to 10 billion litres of water annually, monitored using satellites, AI and a digital twin.
Why it worked: A hard number (10 billion liters saved) tied to a concrete build (25 km of pipe) and novel monitoring (satellite/AI) reframed a corporate defense amid local water anxiety.
The lesson: Consider pitching a small, funded fix with a big quantified payoff, verified by third-party tech or sensors, and a near-term milestone.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| aragondigital.es | Así cambiará el Canal Imperial con este proyecto de Amazon: de agua perdida al riego inteligente | Tuesday 15th September, 2026 |
| hoyaragon.es | Amazon ahorrará 10.000 millones de litros con el Canal Imperial y ya devuelve 15 veces más agua de la que usa en Aragón | Tuesday 15th September, 2026 |
| heraldo.es | Amazon Web Services (AWS) invertirá 3,7 millones en el Canal Imperial de Aragón para reducir fugas de agua | Tuesday 15th September, 2026 |
| elespanol.com | Amazon modernizará hasta 25 kilómetros del Canal Imperial de Aragón: el objetivo es ahorrar 10.000 litros de agua al año | Tuesday 15th September, 2026 |
| elperiodicodearagon.com | AWS sufragará la renovación de 25 kilómetros del Canal Imperial para evitar fugas de agua | Tuesday 15th September, 2026 |
| goaragon.eu | AWS Modernizes Irrigation Canals in Aragon, Saving 10 Billion Liters of Water - Go Aragón | Tuesday 15th September, 2026 |