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Amazon’s Digital Canal Water-Saving Project

PR Campaign
Tuesday 15th September, 2026

Amazon Web Services announced a €3.7 million project to replace up to 25 kilometres of the Canal Imperial de Aragón’s open channels with enclosed pipes. The practical infrastructure upgrade becomes a stronger media story through its promise to save up to 10 billion litres of water annually, monitored using satellites, AI and a digital twin.

Why it worked: A hard number (10 billion liters saved) tied to a concrete build (25 km of pipe) and novel monitoring (satellite/AI) reframed a corporate defense amid local water anxiety.

The lesson: Consider pitching a small, funded fix with a big quantified payoff, verified by third-party tech or sensors, and a near-term milestone.

Amazon Web Services
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