Trending PR Campaigns
The Tilly Norwood AI Actor Interview
Particle 6 created Tilly Norwood, an AI-generated virtual actor, and made her available for unmoderated press interviews while promoting her upcoming film, Misaligned. WIRED tested the character with political questions, fabricated celebrity scandals and absurd ethical dilemmas, revealing an entertainingly awkward mix of evasiveness, bias and chatbot malfunction.
Why it worked: Offering unmoderated, on-the-record access to a glitch-prone AI “actor” created a built-in stress test with quotable failures and controversy.
The lesson: Consider pitching an unfiltered, live demo of your product under challenging, journalist-set conditions to surface authentic, newsworthy cracks or surprises.
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