Pricing Login
All PR Campaigns › Best in Show Rescue Runway

Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Last 7 days Last 30 days This Quarter
Top 3 Campaign in Beauty & Cosmetics · September 2026
Back
Top 3 Campaign
Beauty & Cosmetics · September 2026

Best in Show Rescue Runway

PR Campaign
Wednesday 9th September, 2026

During New York Fashion Week, BISSELL-backed advocate Aly Raisman walked the Best in Show runway alongside adoptable rescue dogs. The fashion event turned shelter adoption into a highly photogenic spectacle, giving the dogs a celebrity platform and connecting BISSELL’s pet-care brand with a national animal-welfare message.

Why it worked: It hijacked NYFW’s news cycle with a celebrity-led, adoption-in-progress runway, converting a style photo-op into measurable rescue outcomes.

The lesson: Consider staging a live, solvable problem inside a pre-existing media tentpole—real beneficiaries on-site, clear action, and a photogenic twist.

BISSELL BISSELL Pet Foundation
1 Source:

Coverage over time

How this story spread across the media

Publication Headline Date
hoodline.com Aly Raisman Walks NYFW Runway for Rescue Dog Adoption Wednesday 9th September, 2026
Want PR opportunities like this for your brand?
Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.
Try it free →

Similar Beauty & Cosmetics, Fashion & Apparel, and Retail Campaigns

These beauty & cosmetics, fashion & apparel, and retail PR campaigns used a similar approach - different topics, but the same kind of angle.

Real-World Pokémon Trainer Experience
Touring immersive Pokémon Trainer experience launching Europe spring 2027
The Pokémon Company Moment Factory Mitsui Fudosan
adidas Brooklyn World Cup Fan Zone
adidas’ branded World Cup Village fan experience in Brooklyn Bridge Park
adidas
E.l.f. Soccer Activations
In-person soccer activations and fan experiences to boost brand attention.
E.l.f. Skin E.l.f. Cosmetics

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's the number of articles. Simple as that. We're not weighting by outlet size or reach - just raw volume. The campaigns at the top are the ones generating the most stories right now.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.

Terms Privacy Robot
Trending Campaigns Always-On PR Report Blog
Contact Us Help & Support
© 2026 Finchling Ltd - Company Number 17076674