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Fashion & Apparel · September 2026
Todd Snyder’s Celebrity Customer Origin Story
Saturday 12th September, 2026
To mark Todd Snyder’s 15th anniversary, the menswear brand turned its celebrity history into a media story, revealing that Ryan Gosling and Matt Bomer were early customers before the label was widely known. The anniversary also introduces a Todd Snyder x Lagavulin capsule collection and campaign starring Ben Ahlers, extending the story into a current collaboration.
Why it worked: It tied a hard news peg (15th anniversary + exclusive first-look campaign) to an unexpected celebrity-origin anecdote that humanized the brand.
The lesson: Consider pairing a milestone or launch with a revealing first-time story from a recognizable insider, offered as an exclusive.
Todd Snyder
Lagavulin
2 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| variety.com | Menswear Designer Todd Snyder on His Brand’s 15th Anniversary and Having Ryan Gosling and Matt Bomer as His First Celebrity Customers | Saturday 12th September, 2026 |
| toddsnyder.com | Todd Snyder x Lagavulin Event | Thursday 17th September, 2026 |