Trending PR Campaigns
The best PR campaigns right now, ranked by coverage. Updated daily.
Back
Top 5 Campaign
Fashion & Apparel · September 2026
Bugaboo x Stella McCartney Falabella Stroller Collection
Tuesday 21st July, 2026
Stella McCartney and Bugaboo created a limited-edition stroller and accessories collection, bringing McCartney’s recognisable Falabella-inspired design language to Bugaboo’s products. The collaboration gives parents a fashion-led alternative to standard baby gear, with sustainability credentials and a matching adult-and-child mitten set adding extra editorial appeal.
Why it worked: It fused a high-fashion IP (Falabella chain) onto a mass parenting essential with a hard launch date and true limited-edition scarcity.
The lesson: Consider grafting a famous design signature onto an everyday item, time-box the drop, and add a cute parent–child matching twist.
Stella McCartney
Bugaboo
6 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| wwd.com | EXCLUSIVE: Stella McCartney Teams With Bugaboo for Multiyear Stroller Collaboration | Tuesday 21st July, 2026 |
| kiddomag.com.au | Bugaboo x Stella McCartney | A limited-edition collection - KIDDO Mag | Thursday 3rd September, 2026 |
| stylist.co.uk | Stella McCartney teams up with Bugaboo on capsule collection | Wednesday 9th September, 2026 |
| vogue.es | Stella McCartney y Bugaboo firman la colaboración de moda más inesperada del otoño | Vogue España | Monday 14th September, 2026 |
| wwd.com | Stella McCartney x Bugaboo Stroller Collection: About, Prices, Buy Now | Tuesday 15th September, 2026 |
| elle.com | Stella Mccartney para Bugaboo: "Es genial poder poner a tu bebé en algo que sea limpio y sin químicos" | Tuesday 15th September, 2026 |