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Top 3 Campaign in Automotive · September 2026
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Top 3 Campaign
Automotive · September 2026

Vossen’s Ferrari Luce Render

PR Campaign
Monday 7th September, 2026

Vossen Wheels reimagined Ferrari’s controversial electric Luce as a dramatically lowered, track-inspired machine, adding oversized forged wheels and a huge rear wing. The deliberately impractical render gave automotive media a striking visual take on Ferrari’s divisive first EV, despite never becoming a real build.

Why it worked: It hijacked a polarizing, high-traffic news moment with provocative renders, offering free, embeddable visuals that stoked the EV-versus-tradition debate.

The lesson: Consider dropping bold, photoreal concept visuals tied to a hot controversy, with a clear download/embed pack for instant newsroom pickup.

Vossen Wheels Ferrari
9 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
carscoops.com The Aftermarket Already Has Plans For Ferrari’s $639K Luce EV | Carscoops Monday 7th September, 2026
motor1.com Vossen Turns Ferrari’s Luce Into A Low-Slung EV Monster Wednesday 9th September, 2026
autoblog.it Ferrari Luce, il primo tuning è già servito: assetto estremo e cerchi da 8.000 euro - Autoblog Wednesday 9th September, 2026
auto-mania.fr Ferrari Luce EV: Vossen Wheels Adds Aggression to Controversial EV Design | Automania Wednesday 9th September, 2026
automoto.it Ferrari Luce, Vossen la stravolge: cerchi forgiati e assetto ribassato - News - Automoto.it Wednesday 9th September, 2026
automoto.it Ferrari Luce, Vossen la stravolge: cerchi forgiati e assetto ribassato - News - Automoto.it Wednesday 9th September, 2026
mikeshouts.com A New Set of Wheels May Have "Fixed" the "Ugly" Ferrari Luce Friday 11th September, 2026
autoblog.com The Aftermarket is Trying to Make The Ferrari Luce Look Good - Autoblog Sunday 13th September, 2026
everyeye.it Ferrari Luce: la supercar elettrica si trasforma con Vossen, cerchi e assetto da sogno Saturday 19th September, 2026
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FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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It's the number of articles. Simple as that. We're not weighting by outlet size or reach - just raw volume. The campaigns at the top are the ones generating the most stories right now.

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