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Top 5 Campaign September 2026
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Top 5 Campaign
All Sectors · September 2026

Girl Scouts Pet-Friendly Cookies

PR Campaign
Tuesday 8th September, 2026

The Girl Scouts announced plans for new cookie options in 2027 designed not only for people but also for pets. The unexpected expansion of the familiar cookie sale gives the organisation a playful angle likely to spark conversation and coverage.

Why it worked: The on-air 2027 reveal paired an allergy-safe cookie with a first-ever dog treat, creating a timely, counterintuitive twist on a beloved tradition.

The lesson: Consider pitching a trusted brand’s signature product reimagined for an unexpected user, unveiled live with a preorder/notify-me hook and partner co-sign.

Girl Scouts of the USA
14 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
today.com Girl Scouts Reveal 2 New Cookie Flavors — Including 1 for Dogs Tuesday 8th September, 2026
cbs2iowa.com Girl Scouts add dog treats, allergy-friendly cookie to 2027 lineup Tuesday 8th September, 2026
local12.com Girl Scouts reveal 2 new treats for 2027 -- including one that's not for humans Tuesday 8th September, 2026
ktla.com Girl Scouts unveil ‘first of its kind’ cookies. Here’s what’s new | KTLA Tuesday 8th September, 2026
wesh.com Girl Scouts announce new cookie options in 2027 – and they’re not just for people - WESH Tuesday 8th September, 2026
wjcl.com Savannah-rooted Girl Scouts debut new treats for dogs and allergy-friendly cookies Tuesday 8th September, 2026
beaconjournal.com Girl Scouts 2027 new cookies aren't just for humans anymore Tuesday 8th September, 2026
vegnews.com This Vegan Company is Partnering With The Girl Scouts for a New Cookie | VegNews Tuesday 8th September, 2026
krdo.com Girl Scouts release two new flavors, including first dog-friendly cookie | KRDO Tuesday 8th September, 2026
fooddrinklife.com Girl Scouts Reveal Their First Allergy-Friendly Cookie (and One for Dogs) Thursday 10th September, 2026
pawnation.com Girl Scouts Are Now Selling Cookies for Dogs—Here's What You Need to Know About the New Patch Pals Treats Thursday 10th September, 2026
petfoodprocessing.net Girl Scouts unleashes cookie for dogs | Pet Food Processing Thursday 10th September, 2026
nerdist.com New Girl Scout Cookies Are for Dogs Monday 14th September, 2026
dvm360.com Girl Scouts add first cookie made for dogs to 2027 lineup | dvm360 Friday 18th September, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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