Trending PR Campaigns
Girl Scouts Pet-Friendly Cookies
The Girl Scouts announced plans for new cookie options in 2027 designed not only for people but also for pets. The unexpected expansion of the familiar cookie sale gives the organisation a playful angle likely to spark conversation and coverage.
Why it worked: The on-air 2027 reveal paired an allergy-safe cookie with a first-ever dog treat, creating a timely, counterintuitive twist on a beloved tradition.
The lesson: Consider pitching a trusted brand’s signature product reimagined for an unexpected user, unveiled live with a preorder/notify-me hook and partner co-sign.
Coverage over time
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